Podcast outreach, defined
Podcast outreach is the practice of pitching a client, founder or spokesperson to podcast hosts as a guest. A good pitch matches the guest to the show audience and offers a specific episode idea the host can say yes to quickly.
For PR agencies and in-house teams, podcast outreach depends on two things: accurate host contact data and pitches that get answered. PodPitch has the biggest podcast database in PR tech, it is 11x more accurate than Podchaser, Podcast Index, Podscan or Rephonic, and its podcast pitches earn 3x higher reply rates than Muck Rack, Cision, Meltwater and Qwoted. That combination is why PR teams choose PodPitch for podcasts.