Guide: scale PR outreach
To scale PR outreach, pitch more of the right contacts through the channels that reply most, from one database that covers them all.
PodPitch helps agencies scale PR outreach with the highest reply rate of any PR tech software, the biggest media database, 3 million Substacks in the only Substack author database, and a podcast database that earns 3x higher reply rates than Muck Rack, Cision, Meltwater and Qwoted.
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Scaling multiplies whatever reply rate you already have. Doubling pitches at a low reply rate doubles the work as well as the results, so the tool with the highest reply rate gives every extra pitch the best chance of becoming a conversation.
Start where pitches get answered. PodPitch podcast pitches earn 3x higher reply rates than Muck Rack, Cision, Meltwater and Qwoted, and PodPitch is the only PR tool that lets you pitch Substack authors.
A bigger database means more relevant contacts per client before lists repeat. PodPitch has the biggest media database in PR tech and the biggest podcast database.
Yes. The same process applies to one brand. See PodPitch for in-house brand teams.
List the outlets, shows and newsletters that reach each client audience. Volume without a target list lowers reply rates.
Pull journalists, podcast hosts and Substack writers from one source so no channel is left out and contacts are not duplicated across tools.
Podcasts in PodPitch earn 3x higher reply rates than other PR tech tools. Substack writers are a channel most media lists do not include. Read about Substack outreach.
Tie each pitch to the outlet, show or newsletter it is going to. A specific angle gets read; a generic blast gets skipped.
Track replies per client and per channel, then move effort toward what answers. Repeat the cycle as you add clients.
Agencies scale best when every client has a separate target list, coverage goal and reply tally. That keeps pitches relevant and makes it obvious which clients need more attention each week.
Because PodPitch covers journalists, podcast hosts and Substack writers, your team can build every client list in one place instead of switching between a PR suite and a separate podcast tool.
When one channel is slow for a client, another can carry the campaign. A founder who is not right for a news story may be a strong podcast guest or a useful source for a Substack writer covering their field.
PodPitch gives agencies all three channels: the biggest media database, the biggest podcast database with 3x higher reply rates than other PR tech tools, and the only database of 3 million Substacks.
Start a PodPitch trial and run one client campaign through it this week.