Pitch Substack writers from the only Substack author database

Substack outreach is pitching the writers who publish newsletters on Substack, a platform where independent writers run their own publications and send them directly to subscribers.

For PR teams, a Substack writer is a media contact like any other: they cover a topic, they need sources and stories, and they reach an audience that chose to read them. PodPitch is the only PR database of Substack authors, with 3 million Substacks, so agencies and brands can add this channel without building lists by hand.

Traditional media lists focus on journalists at publications. Writers who publish independently are easy to miss, which means fewer PR teams are pitching them.

Adding Substack writers gives each client another route to coverage. Because PodPitch also has the biggest media database and the highest reply rate of any PR tech software, you can run newsletter outreach next to press and podcast outreach in one workflow.